Art Markman, PhD

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Showing posts with label fluency. Show all posts
Showing posts with label fluency. Show all posts
Wednesday, September 7, 2011

You never forget your first...

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Firsts matter.   There are at least three reasons why firsts play such an important role for us both emotionally and behaviorally.   1)...
Friday, August 12, 2011

Doing good requires hard work. So does feeling good about it.

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There is a lot of psychology research suggesting that people prefer objects that are easy to think about than those that are hard to thin...
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