Art Markman, PhD
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Showing posts with label
discounting
.
Show all posts
Showing posts with label
discounting
.
Show all posts
Friday, February 24, 2012
Well, that wasn’t worth it: Effort discounting in the brain
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Most of us have a complicated relationship with the effort required to get things done. On the one hand, we generally prefer to do thin...
Thursday, September 29, 2011
Your perception of your future self affects how you value future outcomes
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Many choices in life reflect a tradeoff between the value of things in the present and in the future. For example, if I buy a new compu...
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