Art Markman, PhD

Some choices are made when all of the options are right there in front of you.   For example, if you go to the supermarket, you see the w...

There is a lot of psychology research suggesting that people prefer objects that are easy to think about than those that are hard to thin...

Placing something in a category and describing its properties have very different effects on the way we think about things.   In various ...

Last summer, I was playing badminton with my kids, and I tore a calf muscle.   It hurt.   A lot.   Language has lots of ways to express p...