Art Markman, PhD

People have two very different responses to streaks.   For example, when watching a basketball game, we see a player hit two three-point ...

A few years ago, I went to see the movie Valkyrie at a local theater chain called the Alamo Drafthouse.   One great aspect of the theater...

Placing something in a category and describing its properties have very different effects on the way we think about things.   In various ...

In my last post, I discussed the concept of probability matching in choice.   A simple case of probability matching is one in which you a...

In order to get around the world, we make predictions about what other people do.   We guess that a friend will remember to make a reserv...

Last summer, I was playing badminton with my kids, and I tore a calf muscle.   It hurt.   A lot.   Language has lots of ways to express p...

How do you know that you like someone or something?   Often, seeing a person you like gives you a good feeling inside or makes you smile....